Get clarity with the StoryBrand Framework
The StoryBrand framework, created by marketing expert Donald Miller, uses the power of storytelling in marketing. The framework is based on seven elements that great stories all have in common: a Hero who has a Problem until he meets a Guide who gives him a Plan and Calls him to Action, which leads to Success or Failure.
Storytelling in business works because:
- People - your customers - pay attention to stories.
- Story enables you to talk about how you help your customers in an easy-to-understand way
But you have to do it the right way - and too many businesses don't.
If you apply the StoryBrand Framework to your marketing message, you can do it right.
Here are three ways you can get started with StoryBrand.
This Marketing Made Simple podcast episode features Don Miller giving an overview of StoryBrand.
Want to take a deep dive into the StoryBrand Framework? Check out Donald Miller's bestselling books:
- Building a Story Brand
- Marketing Made Simple
Download Our Free Marketing Guide
Too many businesses commit random acts of marketing when they make these mistakes. Download the guide and find out how you can avoid making them in your marketing!