Using the power of story to market your products and services
The StoryBrand Framework
The StoryBrand framework, created by marketing expert Donald Miller, uses the power of storytelling in marketing. The framework is based on seven elements that great stories all have in common: a Character - the hero of the story - who has a Problem until he meets a Guide who gives him a Plan and Calls him to Action, which leads to Success or Failure.
Storytelling in business works because:
- People - your customers - pay attention to stories.
- Story enables you to talk about how you help your customers in an easy-to-understand way
But you have to do it the right way - and most businesses don't.
Learn more about the powerful StoryBrand 7-Part Framework
Watch Donald Miller's TEDx Talk
In this short 25-minute video, watch author Donald Miller give an overview of the StoryBrand Framework and explain why it works.
Using the power of story to market your products and services
Want a deeper dive?
In Donald Miller's bestselling book Building a Story Brand, you'll learn about the seven parts of of framework and use it to create a compelling story that takes your customers from "once upon a time" to "happily ever after."
Then, in Marketing Made Simple, Donald Miller walk you through using the framework to create a one-liner, website outline, lead generators, and sales emails that help close the deal.
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